Blogs

How to Choose the Right Paper for Your Flyer

When designing any print marketing piece, particularly letterbox advertising, make sure to choose the right paper. Check out the step by step procedure to help you with the same:  

Advertising revolves around several factors including right time, right message, and right place. However, for a letterbox campaign, you need to consider an extra factor to consider, i.e. choosing the right paper.
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How to Track the Success of Your Flyer Campaign

Letterbox marketing is an amalgamation of science and art. You can’t solely bank on creativity to convey your message across the globe and get clients; instead you need to adopt scientific measures as well. And this is where campaign monitoring comes into play.

You need to keep a track on your marketing campaigns so as to ensure everything is going as intended. With the perfect metrics at your end, you’ll come to know whether you campaign will help you get/lose sales. Moreover, it also tells you on what measures you need to work on so as to improve your upcoming campaigns.
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How to Source the Right Images for your Brand

The images that you choose for your brand can significantly influence the way your audience perceives you. Most brands are able to create a personality for themselves by making smart use of images. Finding the right images to use in your physical and digital marketing communications can make or break your brand. Here are a few ways to find the right images. 
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Benefits of Associating with an Advertising and Printing Company

Brands are always on a look out for the best way to reach out to their customers. They try all the methods that are attractive enough for the customers and provide them good business. A company has certain core competency and must try to focus on that. Advertising and printing companies can help companies to get achieve their goals by sharing their burden. They take up the responsibility of reaching out to the target audience and making the customers aware. Following are certain benefits of the companies:
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The winning 4 step digital strategy

It is no secret that digital platform is merging as the best platform to get the customers and brands are trying to make a strong foothold in it. In today’s digital era, brands need to be careful while implementing any digital strategy. Digital strategy offers brands and companies new, unique ways of engaging with their customers and audiences to a far higher level than has been previously possible.  Initial faltering steps in digital marketing such as PPC and SEO are the tip of the iceberg as to what is possible.
Following are the 4 core stages to building and running a successful digital strategy
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Top benefits of using online campaign for marketing

Online medium has emerged to be the best method to increase the reach of a brand and cultivate a personal relationship with potential customers. All of this can be done at low cost and the reach is similar to the mass marketing target audience. Through this method, companies can attract more audience towards their brand and thereby experience unprecedented growth.
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Why is flyer distribution an effective method for marketing?

You must be thinking that it is a digital age and flyers are out of fashion. Think once again. Flyers are a very easy way to spread knowledge rapidly. Even with the growing focus on email and social media, flyers remain as famous as ever

The credibility factor
If we delve into the psychology of the customers, it is noticed that printed words carry more credibility, an important factor for marketing. Thus, Flyers are an excellent marketing tool to raise conscious of a brand, an item, a charity, and call to demonstrate, anything where you would like to raise awareness for.

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Effective Ways to Make your Stall Stand Out at an Event

Whether you are at a local trade fair or an expo, a small market or a large exhibition center, market events where stalls are set up are a great way to showcase your business in front of new and interested customers. Having a market stall may seem like a small step but keep in mind; only interested people will take the time to visit such an event, increasing the number of potential clients exponentially.

While there is no written formula for success, here are some tried and tested methods that could help boost results regardless of what business stall you may have:
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