Letterbox marketing is an amalgamation of science and art. You can’t solely bank on creativity to convey your message across the globe and get clients; instead you need to adopt scientific measures as well. And this is where campaign monitoring comes into play.
You need to keep a track on your marketing campaigns so as to ensure everything is going as intended. With the perfect metrics at your end, you’ll come to know whether you campaign will help you get/lose sales. Moreover, it also tells you on what measures you need to work on so as to improve your upcoming campaigns.
Check out the top measures that determines the success of your flyer campaign:
Set clear objectives
What does success appear to be? Will it help you improve your sales? How much revenue you expect to generate from your sales? Make sure to set clear objectives from the very beginning and you can keep a better track of your metrics.
Create a code or coupon
If your objective is sale oriented, then the simplest way to keep a tab on your success is with a coupon or a code. When your clients redeem the offer, they’ll provide you the coupon or code, using which you can keep a track of your database. The real trick lies in making the code simple to remember and use. Prefer using dissimilar code for each marketing channel and don’t forget to incorporate your terms and conditions.
Track from the very beginning
Don’t wait for the time when your campaign will end and then you’ll start with the monitoring part. Instead, make sure to monitor it from the very beginning and you’ll be updated about its progress.
Combine the data
When your campaign comes to an end, collect the data and attach the dots. Some of the trends to look for are as follows:
- Direct sales that your derive from coupons
- Overall sales increase during campaign tenure
- Interest enquiries
- Database sign-ups
- Website traffic
- In-store traffic
Letter box marketing may not work wonders at the very start! However, don’t give up! Try hard, keep a track of your flyer campaigns and you are sure to come up with effective marketing strategy soon.