Why Physical Print Still Matters for Your Business
In today’s digital world, crowded inboxes and constant online advertising make it harder for businesses to capture customer attention. Physical print offers an effective way to connect with customers directly, build trust and keep your brand visible. At Advertising Printing Australia (APA), we help businesses reach households across Greater Sydney through professional printing and targeted […]
THE STORY OF TWO PAINTERS… PART 2
You may remember our last email: One painter is booked solid. The other is still waiting for the phone to ring. Here’s one reason why. Both painters have websites. Both are on Google. But one relies almost entirely on being found after the homeowner starts searching. And that can be an expensive moment to introduce […]
Flyer Distribution vs Digital Advertising in Sydney: What Delivers Better Value in 2026?
Sydney businesses have more ways than ever to reach customers: Google, Facebook, Instagram, SEO, email, direct mail and letterbox flyers. So, is flyer distribution still relevant in 2026? Absolutely — particularly for businesses targeting a defined local market. The strongest strategy is often not print OR digital. PHYSICAL REACH + DIGITAL RESPONSE Digital Advertising Is […]
Tax Season Is Here – Will Clients Find You or Your Competitor?
As an Accountant, you have two choices this tax season: Tax Season Is Here. Are You Visible? Right now, thousands of individuals, investors, sole traders and business owners are actively looking for: New Accountant for Tax Returns, BAS & GST Assistance, SMSF Advice, Business Advisory Services. The question is: Will they find your firm — […]
Timing Is Everything – When Should You Send Your Flyers?
In marketing, timing can make all the difference. Flyer distribution is no exception. You already know how powerful a well-executed flyer campaign can be, but when you distribute your flyers—and how often—plays a major role in determining how effective your campaign will be. Sending a flyer at the wrong time, or only once, often results […]
Offline, On Point: Why Letterbox Flyers and Brochures Still Work in 2025
In a world overflowing with digital ads, it’s easy to forget the power of something simple, tactile, and surprisingly effective—a flyer in your letterbox. While marketers chase clicks, savvy brands are rediscovering the impact of print—and with good reason. Recent studies, marketing trends, and even big tech behaviour all point to the same truth: print […]
The Enduring Power of Leaflet Distribution: Connecting in a Tangible Way
In today’s digital-first world, where attention spans are fleeting, the enduring power of leaflet distribution lies in its tangibility. Unlike digital ads that can be scrolled past in seconds, a well-designed leaflet offers a physical connection—a message customers can touch, hold, and act upon. Research shows that 79% of consumers glance at or read direct […]
Maximize Your Tax Season: Attract More Clients And Save Big!
Amidst all this saturation, the letterbox stands alone as the singular, impactful, successful way to ensure marketing materials are seen, read and considered. Letterbox Distribution Works, If Done Properly !It Helps Getting New Clients APA, the 4th largest direct mail distributor in NSW, delivers to over 5 million households monthly across Greater Metro Sydney while providing high-quality discount printing and […]
Why are direct mail response rates so high?
As we are into the new year, it’s worth revisiting a subject that’s near and dear to our heart. Even in our digital world, direct mail marketing is an immensely effective method for reaching your audience, with digital marketing response rates that outperform even the most popular digital strategies. As mail volumes in the U.S. decline […]
Direct Mail vs Email
1. Up to 90% of direct mail gets opened, compared to only 20-30% of emails 2. 57% of email addresses are abandoned because the users receives too many marketing emails 3. The response rate for direct mail is up to 9 times higher than that of email 4. Advertising mail is kept in a household […]
