Cheap Letterbox Distribution isn’t Good, Good Letterbox Distribution isn’t Cheap!!

Cheap Flyer Distribution. Is it really what you want?


Cheap Flyer Distribution. Is it really what you want?

I’m often told “I’ve been quoted $55/1000 for Flyer distribution from company xyz, why would I pay your prices?” and my initial thoughts are well good luck with them. In my experience ‘you get what you pay for’. Here at APA our prices aren’t the cheapest but the results that we get for you and the services that we provide exceeds KPI’s of the industry. Read More

Aldi shows letterbox marketing still relevant

It may be the digital age, but letterbox marketing continues to play a critical role for large and mid-tier businesses and franchises, and it should be a key component of your marketing mix.

Catalogues and letterbox marketing continues to move stock off shelves with an audience reach of 19.7 million Australians. And while brands are still using physical catalogues to get their latest products in front of consumers, they are also integrating them into multichannel marketing campaigns. Here’s how you can capitalise on the strength of letterbox media and incorporate it into your overall marketing strategy.

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Want your flyer campaign to be remembered? Use the Rule of 3

Ever questioned yourself why we have the saying “three musketeers” and not five or six? Why do we believe in The Good, The Bad, and The Ugly or why we a clear cut idea discusses stated by Abraham Lincoln as a “government of the people, by the people, for the people…”? Well, all abide by the idea of Rule of 3, and the same rule goes while implementing your marketing campaigns as well.
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How to Choose the Right Paper for Your Flyer

When designing any print marketing piece, particularly letterbox advertising, make sure to choose the right paper. Check out the step by step procedure to help you with the same:  

Advertising revolves around several factors including right time, right message, and right place. However, for a letterbox campaign, you need to consider an extra factor to consider, i.e. choosing the right paper.
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How to Track the Success of Your Flyer Campaign

Letterbox marketing is an amalgamation of science and art. You can’t solely bank on creativity to convey your message across the globe and get clients; instead you need to adopt scientific measures as well. And this is where campaign monitoring comes into play.

You need to keep a track on your marketing campaigns so as to ensure everything is going as intended. With the perfect metrics at your end, you’ll come to know whether you campaign will help you get/lose sales. Moreover, it also tells you on what measures you need to work on so as to improve your upcoming campaigns.
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Benefits of Associating with an Advertising and Printing Company

Brands are always on a look out for the best way to reach out to their customers. They try all the methods that are attractive enough for the customers and provide them good business. A company has certain core competency and must try to focus on that. Advertising and printing companies can help companies to get achieve their goals by sharing their burden. They take up the responsibility of reaching out to the target audience and making the customers aware. Following are certain benefits of the companies:
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The winning 4 step digital strategy

It is no secret that digital platform is merging as the best platform to get the customers and brands are trying to make a strong foothold in it. In today’s digital era, brands need to be careful while implementing any digital strategy. Digital strategy offers brands and companies new, unique ways of engaging with their customers and audiences to a far higher level than has been previously possible.  Initial faltering steps in digital marketing such as PPC and SEO are the tip of the iceberg as to what is possible.
Following are the 4 core stages to building and running a successful digital strategy
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