How to become a local hero with LAM
Businesses big or small, local or national, new or old – All get the majority of their customers from their LOCAL AREA within a close proximity to their business location. Thus majority of marketing experts focus a lot on the LOCAL AREA MARKETING (LAM). For a new business since you are still in a nascent […]
Mapping your local area – is Critical to success for your letterbox distribution
Prior to starting an advertising campaign, it is important to identify your target audience. The demography closer to your business location. Otherwise, all your endeavours and investment will go to waste. However, determining the target market is not as easy as it appears. In spite of it being the most difficult part of an advertising […]
The 7 Ps of marketing
The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a […]
What do Australians think of advertising?
What do consumers consider the most effective advertising channels for your marketing messages?If people are evaluating options, making a final purchase decision or getting rewards or information from a product or service provider, which channels do they consider to be most useful to them?By addressing these questions, this study aims to give marketers insight into […]
Why APA Flyer Distribution
“SUCCESS is doing ordinary thingsEXTRA Ordinarily WELL The Flyer distribution industry is not regulated, but APA aims to bring back accountability! At APA our deliveries are tracked using GPS units, checked by supervisors giving out customer’s peace of mind that their material was actually delivered into letterboxes, and not thrown in the trash. That is […]
Cheap Letterbox Distribution isn’t Good, Good Letterbox Distribution isn’t Cheap!!
Cheap Flyer Distribution. Is it really what you want? CHEAP LETTERBOX DISTRIBUTION ISN’T GOOD, GOOD LETTERBOX DISTRIBUTION ISN’T CHEAP!! Cheap Flyer Distribution. Is it really what you want? I’m often told “I’ve been quoted $55/1000 for Flyer distribution from company xyz, why would I pay your prices?” and my initial thoughts are well good luck with them. […]
Aldi shows letterbox marketing still relevant
It may be the digital age, but letterbox marketing continues to play a critical role for large and mid-tier businesses and franchises, and it should be a key component of your marketing mix. Catalogues and letterbox marketing continues to move stock off shelves with an audience reach of 19.7 million Australians. And while brands are […]
Want your flyer campaign to be remembered? Use the Rule of 3
Ever questioned yourself why we have the saying “three musketeers” and not five or six? Why do we believe in The Good, The Bad, and The Ugly or why we a clear cut idea discusses stated by Abraham Lincoln as a “government of the people, by the people, for the people…”? Well, all abide by the […]
How to Choose the Right Paper for Your Flyer
When designing any print marketing piece, particularly letterbox advertising, make sure to choose the right paper. Check out the step by step procedure to help you with the same: Advertising revolves around several factors including right time, right message, and right place. However, for a letterbox campaign, you need to consider an extra factor to […]
How to Track the Success of Your Flyer Campaign
Letterbox marketing is an amalgamation of science and art. You can’t solely bank on creativity to convey your message across the globe and get clients; instead you need to adopt scientific measures as well. And this is where campaign monitoring comes into play. You need to keep a track on your marketing campaigns so as […]
