In today’s digital world, crowded inboxes and constant online advertising make it harder for businesses to capture customer attention.
Physical print offers an effective way to connect with customers directly, build trust and keep your brand visible.
At Advertising Printing Australia (APA), we help businesses reach households across Greater Sydney through professional printing and targeted distribution.
Why Physical Print Still Matters
Research highlighted by the Visual Media Association (2026) shows that physical mail remains an important communication channel for Australians.
- 85% of Australians always or often open and read addressed physical mail.
- 65% of Australians ranked physical mail ahead of email for trusted, significant communication.
- 73% of Gen Z sometimes overlook important digital communications.
- 69% of Millennials also report overlooking important digital messages.
These findings highlight the value of physical communication alongside digital marketing.
Digital Inboxes Are Crowded
Marketing emails compete with countless messages, notifications and online promotions. As a result, customers may overlook important information or delete promotional emails without reading them.
Physical mail provides another opportunity for your message to be seen.
Professionally designed flyers, brochures and direct mail materials can reach customers at home and remain available for future reference.
Combine Print with Digital Marketing
A successful marketing strategy can use both physical print and digital channels.
Printed flyers help introduce your business to local households, while websites, social media and online advertising reinforce your message.
Including QR codes, website links and promotional offers in printed materials can encourage customers to take the next step online.
How APA Can Help Your Business
Advertising Printing Australia provides printing and distribution solutions for businesses across Greater Sydney.
Flyer & Brochure Printing
Professionally printed promotional materials to showcase your products, services and special offers.
Targeted distribution of flyers, leaflets and pamphlets to households across selected Sydney suburbs.
Reach customers with printed communications designed to increase awareness and encourage enquiries.
Design & Print Solutions
Professional graphic design and printing services to create clear, attractive and consistent marketing materials.
Ready to Reach More Local Customers?
Make your next marketing campaign more effective by combining professional printing with targeted distribution.
Contact Advertising Printing Australia to discuss your next campaign.
Phone: 02 9643 1250 | 1300 33 00 50
Email: sales@advertisingprinting.com.au
Website: https://www.advertisingprinting.com.au/
Research reference: Visual Media Association (2026), Trusted Channels in a Complex World: Critical Role of Mail in Essential Communications. Statistics reproduced from the supplied APA emailer artwork.
