You may remember our last email:
One painter is booked solid.
The other is still waiting for the phone to ring.
Here’s one reason why.
Both painters have websites.
Both are on Google.
But one relies almost entirely on being found after the homeowner starts searching.
And that can be an expensive moment to introduce yourself.
“PAINTER NEAR ME”
Current Australian Google Ads benchmarks put top-of-page bids at approximately:
$5.56 – $22.59 PER CLICK
And for “painter Sydney”, around:
$3.24 – $22.95 PER CLICK
That’s just the click.
Not a quote.
Not a booked job.
Not a guaranteed customer.
Google is important.
But Google itself confirms that every search can trigger a new advertising auction — with your bid, competitors, ad quality, location and search context helping determine who gets seen.
THAT’S THE RISK OF BEING DIGITAL-ONLY.
NOW LOOK AT THE OTHER PAINTER.
He uses Google too.
He has a good website.
He collects reviews.
BUT HE DOESN’T WAIT UNTIL SOMEONE SEARCHES FOR A PAINTER TO INTRODUCE HIMSELF.
Every month he puts his business into:
10,000 • 20,000 • 50,000 LOCAL HOMES
in the suburbs where he actually wants painting work.
The homeowner sees his flyer.
Maybe they’ve seen it twice.
Maybe it sits on the fridge.
Maybe they’ve seen his van.
Maybe the same “Interior Painting Special” or “Free Colour Consultation” is also running on his website.
Then, weeks later, they decide:
“WE NEED TO GET THE HOUSE PAINTED.”
They search Google.
And suddenly…
HIS NAME ISN’T A STRANGER.
DIGITAL CATCHES DEMAND.
PHYSICAL FLYERS BUILD BRAND RECOGNITION BEFORE THE DEMAND.
That’s why the better strategy isn’t:
GOOGLE OR FLYERS.
It’s:
GOOGLE + WEBSITE + REVIEWS + FLYERS.
Your website promotion should not only be seen by people who happen to visit your website.
TAKE THE SAME OFFER INTO THEIR HOMES.
MONTH AFTER MONTH.
DON’T WAIT UNTIL YOUR DIARY IS EMPTY.
Build awareness while you’re busy.
So when homeowners are finally ready to get quotes…
DON’T BE ANOTHER PAINTER THEY JUST FOUND ON GOOGLE.
BE THE PAINTER THEY ALREADY KNOW.
LET APA BUILD YOUR MONTHLY LOCAL DISTRIBUTION PLAN
✓ Target only the suburbs you want
✓ GPS-tracked distribution
✓ Proof of delivery
✓ Reach thousands of local homeowners
✓ Match your flyer campaigns with your website promotions
GET YOUR FREE, OBLIGATION-FREE QUOTE TODAY
PHYSICAL REACH + DIGITAL RESPONSE
Flyer Distribution With Proof, Not Promises.
Special for 14% off till 30th Nov
Kind regards,
TEAM APA
Lucas, Cleve, Sabera, James, Arsh, Bob & Jessica
02 9643 1250
sales@advertisingprinting.com.au
www.advertisingprinting.com.au
Google Ads benchmark sources: Google Keyword Planner Australia data, July/October 2026. Actual CPC varies by campaign, suburb, competition, bid and ad quality.
