BOTH ARE ON GOOGLE.
BOTH HAVE GOOD WEBSITES.
BUT ……?
ONE IS BOOKED OUT.
THE OTHER IS WAITING FOR THE PHONE TO RING.
What’s the difference?
One waits until a customer has a plumbing problem and starts searching.
The other makes sure local homeowners already know his name before they need him.
PLUMBER #1 WAITS.
He waits until…… & Waits & Waits for phone to ring
The drain blocks, The hot water dies, The pipe bursts.
Then the homeowner searches Google:
“PLUMBER NEAR ME”
And that’s when the fight for that customer begins.
A September 2026 Greater Sydney study estimated around:
55,900 PLUMBER-RELATED GOOGLE SEARCHES EVERY MONTH including approximately: 8,100 searches for “plumber near me”.
And here’s the part worth thinking about:
A SINGLE “PLUMBER NEAR ME” GOOGLE CLICK CAN COST APPROXIMATELY:
$11.30 – $53.95 for top-of-page advertising in Australia.*
That’s just for the click.
Not a phone call. Not a quote!
And certainly not a guaranteed plumbing job.
At the upper end, just 10 clicks can approach $540 before you’ve converted a customer.
Google is important.
But…
THAT’S THE RISK OF BEING DIGITAL-ONLY.
NOW MEET PLUMBER #2.
He uses Google too. He has a good website. He works on his Google reviews.
BUT HE DOESN’T WAIT UNTIL FOR Google TO INTRODUCE HIS BUSINESS.
Every month, he puts his name into letterboxes:
5,000 • 10,000 • 20,000 LOCAL HOMES in the suburbs where he wants more work.
The homeowner sees his flyer.
Maybe they’ve seen it twice.
Maybe it’s sitting on the fridge.
Maybe they remember the logo.
Maybe they’ve seen his van.
And his current offer on the flyer is also promoted on his website.
Then…
THE PIPE BURSTS. Water leaks EMERGECNY
The homeowner goes to Google.
Both plumbers may appear.
But suddenly…
ONE NAME ISN’T A STRANGER.
The homeowner has seen it before.
Recognises the business. Recognises the offer.
And Google can now help turn that recognition into an enquiry.
DIGITAL CATCHES DEMAND.
PHYSICAL CAN HELP CREATE RECOGNITION BEFORE THE DEMAND.
That’s why the better marketing strategy isn’t:
FLYERS OR GOOGLE.
It’s:
FLYERS + GOOGLE + WEBSITE + REVIEWS.
Australian businesses spent a record $19.8 BILLION on online advertising in FY2026.
$8.6 BILLION of that was search advertising.
Everyone is fighting for the same screen.
So why rely on the screen alone?
DON’T BET YOUR ENTIRE BUSINESS ON BEING FOUND AT THE MOMENT OF SEARCH.
Because your competitor can be:
- IN THEIR LETTERBOX
- ON GOOGLE
- ON GOOGLE MAPS
- ON THEIR WEBSITE
- AND ALREADY IN THEIR MEMORY
While you’re…
ONLY WAITING FOR THE GOOGLE SEARCH.
OWN YOUR LOCAL SUBURBS — EVERY MONTH.
Don’t distribute once and disappear.
Build recognition.
THIS MONTH: Promote Blocked Drains
NEXT MONTH: Promote Hot Water Repairs
THEN: Emergency Plumbing • Gas • Renovations • Maintenance
Put the same promotion on your flyer AND your website.
So wherever the customer sees you…
THEY SEE THE SAME MESSAGE.
THE SAME OFFER.
THE SAME BUSINESS.
50,000 HOMES THIS MONTH.
ANOTHER 50,000 NEXT MONTH.
THEN ANOTHER 50,000.
Month after month…
YOUR NAME BECOMES FAMILIAR.
And when that homeowner finally searches:
“plumber near me”
DON’T BE ANOTHER STRANGER ON GOOGLE.
BE THE PLUMBER THEY ALREADY KNOW.
LET APA BUILD YOUR MONTHLY LOCAL DISTRIBUTION PLAN
- Target the exact suburbs you want
- GPS-tracked distribution
- Proof of delivery
- Monthly campaign planning
- Match flyer offers with your website promotions
GET YOUR FREE DISTRIBUTION QUOTE TODAY
PHYSICAL REACH + DIGITAL RESPONSE
Flyer Distribution With Proof, Not Promises.
Kind regards,
TEAM APA :
Lucas • Cleve • Sabera • James • Arsh • Bob • Jessica
1300 33 00 50
sales@advertisingprinting.com.au
www.advertisingprinting.com.au
GPS Tracked • Independently Verified • Quality Assured
Research sources: Google Keyword Planner Australia, July 2026; IAB Australia FY2026 Internet Advertising Revenue Report; Google Ads Help; Greater Sydney Plumber Market Report, September 2026.
