In marketing, timing can make all the difference. Flyer distribution is no exception. You already know how powerful a well-executed flyer campaign can be, but when you distribute your flyers—and how often—plays a major role in determining how effective your campaign will be.
Sending a flyer at the wrong time, or only once, often results in missed opportunities. To get the best possible return on your investment, you need a clear, strategic distribution plan.
Never Just Once: The Power of Repetition
Many businesses make the mistake of delivering flyers only once and expecting immediate results. When those results don’t appear instantly, they stop altogether. But flyer marketing works through repetition and brand recall, not through a single touchpoint.
Think about how major brands advertise:
- TV commercials repeat throughout the day and week.
- Radio ads run dozens of times to reach listeners at different times.
- Social media ads follow you online, appearing again and again until you remember the service or product.
This is because repetition is the key to marketing success. The more often people see your message, the more familiar and trustworthy it becomes.
Your first flyer is simply an introduction. But when a household sees your flyer 3, 5, or 7 times, your brand becomes the one they remember—and the one they call when they need your service.
Evidence That Repetition Works
- Industry data shows that return on investment is 266% higher for the second campaign than for the first flyer distribution campaign, and that number continues to increase with additional repeated drops.
- Businesses that commit to consistent monthly drops see higher customer response and stronger brand presence over time.
Our Recommendation:
Book your flyer distribution campaign for at least 3, 5, or 7 repetitions to maximise impact and ensure your brand stays top-of-mind.
APA’s 100 Club Program is designed specifically to support this long-term, repetition-based strategy for serious business growth.
Combine Flyers With Your Digital Campaigns
Marketing channels are strongest when they work together. Whether online or offline, every brand exposure—called an impression—builds recognition and trust.
A potential customer may see:
- your flyer
- your Google or Facebook ad
- your email newsletter
- your Instagram post
Each impression reinforces the others.
Research Supports This Approach
Research by the Direct Marketing Association shows that, when timing flyer distribution and online marketing pushes together, this multichannel strategy increases the effectiveness of both by 24%!
This powerful synergy means your customers notice, remember, and trust your brand more quickly.
Consistency across channels = stronger brand dominance.
APA’s 100 Club Program supports clients looking to build strong, long-term flyer marketing strategies based on repetition and consistency.
High Season or Low Season? When Should You Distribute?
Every business experiences seasonal highs and lows. The question is: should you drop flyers during your peak season or boost your quieter months?
High Season Distribution
Distributing during busy periods delivers the highest immediate return, as customers are already actively searching for your services.
Low Season Distribution
Low-season marketing can be just as powerful:
- Competitors often reduce their advertising efforts, giving your flyer greater visibility.
- Your brand remains active and remembered.
- Testimonials from APA Flyer Distribution customers confirm that low-season flyer drops boosted their slow period AND resulted in a stronger high season, due to increased brand recognition built during the quieter months.
There is no single “best time.” Instead, choose timing based on your goals, budget, and seasonal cycle.
Flyer marketing works year-round when executed correctly.
Develop a Flyer Distribution Strategy That Works
There is no universal formula for perfect timing. The best flyer distribution strategy is tailored to:
- your seasonal patterns
- your marketing budget
- your distribution frequency
- your digital marketing calendar
- your long-term business goals
APA Flyer Distribution helps businesses create strategic, high-impact flyer campaigns for maximum visibility and ROI.
Start Growing Your Business Today
The right flyer, delivered at the right time—and repeated strategically—can transform your business. Timing, repetition, and consistency are the foundation of successful flyer marketing.
Don’t leave your results to chance.
Partner with APA Flyer Distribution to build a high-performance, results-driven flyer marketing strategy.
Get Started Today
As the saying goes, “Success is where preparation meets opportunity.” Let’s make 2025 your most successful year yet by connecting your vision with our expertise.
Contact us today to start your journey toward marketing excellence. 02 9643 1250 sales@advertisingprinting.com.au
