To Use or Not to Use ENVELOPES
If you want response to your letterbox distribution, it is important to be strategic in your approach. If your audience is not moved to open your advertisement, you don’t get to talk to them.
1. Whenever a person receives an envelope, there’s always an air of mystery surrounding it. Furthermore, envelopes connote that the contents are private and confidential to the recipient
2. People are about 100% inclined to open an envelope that has no exterior “influencer” – they have no idea what’s inside it unless they open it.
3. Rather than a flyer, an envelope is better, and more personalized.
4. Envelope cuts down on the clutter in the letterbox
5. Envelope is a key factor in making a good first impression
6. Envelope GRAB YOUR CUSTOMER’S ATTENTION as it STANDS OUT
7. The Envelope: Your Knock on the Prospect’s Door
Direct mail marketing is a lot like — almost exactly like — “door-to-door” selling, with the outer envelope being your knock on the door
8. “salesperson-in-an-envelope” standing out for the prospect’s time and attention.
An envelope in a letterbox has 70% higher chances to be read by
prospective client that a flyer on its own.
GRAB YOUR CUSTOMER’S ATTENTION WITH DIRECT MAIL THAT STANDS OUT
The evidence is in and direct mail is a super-effective way of capturing the attention of your customer. Here are some stats below:
81% of consumers read their mail immediately74% of Australians give mail their full attention65% of Australians read every piece of mail they receive56% always share mail with other members of their household (Source: Australia Post report)
Want to wow your customer? We’ll help you!
Get in touch sales@advertisingprinting.com.au
Is customer brand recollection important for you?Give us a call today 1300 33 00 50 and we’ll see what we can do.
YOUR CUSTOMERS ARE MORE LIKELY TO TRUST YOU
Direct mail is 58% preferred for important information such as bank statements, legal documents, or bills. (Source: Australia Post report)
This perception rubs off on your brand’s message in the letterbox making your customer more likely to see your brand’s information as credible and trustworthy. Compare this to digital and social channels where there is an abundance of false and misleading advertising.
Direct Mail Achieves 12% HIGHER ROI in Conjunction with Multi-Channel Marketing.
