Direct Mail vs Email
Research by Direct Marketing Association (DMA)
1. Up to 90% of direct mail gets opened, compared to only 20-30% of emails
2. 57% of email addresses are abandoned because the users receives too many marketing emails
3. The response rate for direct mail is up to 9 times higher than that of email
4. Advertising mail is kept in a household for 17 days on average
5. 60% of catalogue recipients visit the website of the company that mailed them the catalogue.
6. Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail
As per research from ACA
1. 42.2% of direct mail recipients either read or scan the mail they get.
2. Direct mail requires 21% less cognitive effort to process than email.
3. Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail.
4. Direct mail offers a 29% ROI -return on investment.
5. 73% of Australian consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
6. “Letterbox drops supported by text messages, email campaigns, QR coding and more are delivering the highest return on investment for retailers.”Kellie Northwood, Executive Director, ACA
Study from USA and Canada
1. In 2021, standard direct mail open rates can reach nearly 90%. Compare that to the 23% open rate that Mailchimp estimates email marketing enjoys, and the power of direct mail becomes evident
2. As mail volumes in the U.S. decline year after year, direct mail response rates climb. From 2006 to 2020, mail volume dropped from 213 billion pieces down to 120 billion in 2020. That’s nearly a 50% decline. During the same period, however, direct mail response rates skyrocketed. From 2006 to the present, house list response rates grew by 173% while prospect lists enjoyed a 194% bump.
3. Another study, this time from Canada Post, found that direct mail required fewer cognitive resources to process, meaning that its messages were processed and understood more rapidly than digital marketing channels.
4. The science is clear. Our brains prefer direct mail over digital advertising methods. We engage with direct mail more, recall messaging better, and respond more effectively. Direct mail response rates are better than digital simply because direct mail better aligns with basic human preferences.
GRAB YOUR CUSTOMER’S ATTENTION WITH DIRECT MAIL THAT STANDS OUT
The evidence is in and direct mail is a super-effective way of capturing the attention of your customer. Here are some stats below:
81% of consumers read their mail immediately74% of Australians give mail their full attention65% of Australians read every piece of mail they receive56% always share mail with other members of their household (Source: Australia Post report)
Want to wow your customer? We’ll help you!
Get in touch sales@advertisingprinting.com.au
Is customer brand recollection important for you?Give us a call today 1300 33 00 50 and we’ll see what we can do.
YOUR CUSTOMERS ARE MORE LIKELY TO TRUST YOU
Direct mail is 58% preferred for important information such as bank statements, legal documents, or bills. (Source: Australia Post report)
This perception rubs off on your brand’s message in the letterbox making your customer more likely to see your brand’s information as credible and trustworthy. Compare this to digital and social channels where there is an abundance of false and misleading advertising.
Direct Mail Achieves 12% HIGHER ROI in Conjunction with Multi-Channel Marketing.
