Google had sent me Postcard in my letterbox (no not my inbox but my Letterbox) where we get snail mail!!! Can you believe it?
We at APA do run an AdWords campaign, lately we have been slow in running our campaign on Google, and Google being Google the Mega Grand Mother of all internet was wondering how it could help us! Google sent a postcard with great offer via traditional snail mail!
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The sheer popularity of leaflets & catalogues with retailers and consumers makes this form of advertising as the best form of advertising. Retailers know how powerful home delivered advertisement can be, and this is evidenced by their popularity as the significant medium of choice.
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However, there are two major problems with regards to flyers distribution!!
Businesses big or small, local or national, new or old – All get the majority of their customers from their LOCAL AREA within a close proximity to their business location. Thus majority of marketing experts focus a lot on the LOCAL AREA MARKETING (LAM). For a new business since you are still in a nascent stage you cannot spend a great deal on advertising. Try out Local Area Marketing (LAM). In this area of marketing the size of the firm does not matter. Here are some methods where LAM can be used.
Prior to starting an advertising campaign, it is important to identify your target audience. The demography closer to your business location. Otherwise, all your endeavours and investment will go to waste. However, determining the target market is not as easy as it appears. In spite of it being the most difficult part of an advertising campaign, you need to ensure that you get it right. After recognizing your target customers, you should attempt to find out the right campaign distribution region. Mapping the right area will help you to distribute your flyers to the appropriate letterboxes. This will assure a good return on investment and make sure that you are not putting your time and money on the wrong people.
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The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a ‘tactical marketing mix’.
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What do consumers consider the most effective advertising channels for your marketing messages?
If people are evaluating options, making a final purchase decision or getting rewards or information from a product or service provider, which channels do they consider to be most useful to them?
By addressing these questions, this study aims to give marketers insight into how people view different channels, help identify gaps and opportunities in a marketer’s current channel mix, and allocate spend to the channels most appropriate for engaging and influencing target segments.
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The Flyer distribution industry is not regulated, but APA aims to bring back accountability! At APA our deliveries are tracked using GPS units, checked by supervisors giving out customer’s peace of mind that their material was actually delivered into letterboxes, and not thrown in the trash. That is the last thing you want!
Please be aware there are two major problems with regards to flyers distribution!!
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CHEAP LETTERBOX DISTRIBUTION ISN’T GOOD, GOOD LETTERBOX DISTRIBUTION ISN’T CHEAP!!
Cheap Flyer Distribution. Is it really what you want?
I’m often told “I’ve been quoted $55/1000 for Flyer distribution from company xyz, why would I pay your prices?” and my initial thoughts are well good luck with them. In my experience ‘you get what you pay for’. Here at APA our prices aren’t the cheapest but the results that we get for you and the services that we provide exceeds KPI’s of the industry. Read More
It may be the digital age, but letterbox marketing continues to play a critical role for large and mid-tier businesses and franchises, and it should be a key component of your marketing mix.
Catalogues and letterbox marketing continues to move stock off shelves with an audience reach of 19.7 million Australians. And while brands are still using physical catalogues to get their latest products in front of consumers, they are also integrating them into multichannel marketing campaigns. Here’s how you can capitalise on the strength of letterbox media and incorporate it into your overall marketing strategy.
On behalf of the Mayor of Woollahra, Councillor Andrew Petrie, I would like to pass on our thanks and appreciation of the service and attention to detail we received during our first letterbox delivery with print4less. We found everyone to be exceptionally helpful and the standard of service we received was high.
Varsha – your emails and follow up account management was much appreciated and helped facilitate a quick transaction that was hassle free. We would like to commend you David on coming back to us so promptly with a positive outcome to a potential problem.
We would like to thank you Bryony for your excellent customer service skills and willingness to provide prompt and friendly service over the phone. Something we don’t always get from suppliers. Sometimes the seemingly little things are the things that make a BIG difference. Lastly, thank you Andrew for your text updates on delivery progress and for supervising your team (despite a few rainy moments). The GPS tracking map also provided us with valuable data. The Mayor has asked that you pass on our thanks to all the walkers involved in distribution. We know our local area is not the easiest in terms of access and geography. We are grateful to all the walkers for making the effort they did to reach as many letterboxes as possible.
Our contractors are an extension of our reputation and brand. It is really important to us that the people we work with reflect our values and high regard for good customer service. If our first experience is a mark of what we would receive in the future, we look forward to continuing our working relationship with print4less.
I have never in my entire business career dealt with a printer for an order of colour printing which did not take-for the most part-several weeks to complete a job. Your process is almost unbelievable in terms of both quality and date of completion. You’ll be getting a lot of business from us in the future- and I’ll be referring your cheap printing services to many others.
It appears that your business is most professional and we were generally pleased with the response rate from your actions. Could you please give me a quote for a delivery drop into Woollahra, Darling Point, Edgecliff, Point Piper, Double Bay, Rose Bay, Vaucluse and Watsons Bay – in total. Also, the number of leaflets you will require and a date as to when you can deliver them. Similarly, North Sydney, McMahon’s Point, Waverton, Lavender Bay, Kirribilli, Milsons Point, Wollstonecraft, Greenwich, Longueville, and Northwood – total is a separate drop – also the number of leaflets you will require and a date as to when you can deliver them. Thirdly, Cammeray, Northbridge, Artarmon, Crows Nest, Naremburn, and St Leonards – same And lastly, Mosman (including beauty point, Clifton Gardens and Balmoral), Neutral Bay, Cremorne and Waverley. This would be most appreciated we are ready to move with the first drop asap and progressively through the list.
Just want to say thanks for a great job, we have all received the DL Cards (we live in the area). We have had a few problems with droppers in the past and are happy to say we are thrilled with your work.
Thanks Jessica all of my current clients received our flyers in their mailbox which is great, not too many calls coming in yet just a few see how it pans out, I am however more than happy with your excellent service and have referred you to one of my friends in business.
Customer service is what sets a great company apart from a good company. Your actions represent the workings of a great company. We all make mistakes, the solutions are what count. Thank you for your attention to this matter.
Thank you very much for your outstanding job, we got lots of responses and around 50 people turned up to our seminar. We are very encouraged, and are planning to do seminars on regular bases.
As far as business goes we are very happy with everything that you and the whole team at print4less have done for Hello. You can look forward to plenty of new business from Hello.
Our Marketing Director James Hunt will give you an update on plans soon. We will be doing a number of tests which will be print only and some that will include letterbox drops.
Thank you so much for everything guys, I really appreciate your help and support. I have had previous clients from those areas call to tell me that they got a flyer in their mailbox. I’m very confident in your work and ethics.
Very good. Quote a few people have confirmed they received the newsletter, from all different areas of your delivery, so all is good!
Thanks to you and James and the whole team for all your help and support.
Just a quick email to say thank you for such a wonderful job with the flyer. I have literally been swept off my feet with enquiries and new students! Definitely the right decision there! Will be in touch in the future for some more runs – and thank you again for your hard work in securing a great deal for me, I shall be recommending you to all my business friends.
May I have a copy of my receipt of payment for my tax. The job seems to be paying off and I will be using your company again in the near future.
I have used APA for flyer printing, design and delivery for the past two years. After using a few other companies I found APA and haven’t looked back. Stephen is always helpful and gives good advice.
I always get results after a flyer drop. Business spikes each time and the number of customers increases significantly.
Once the flyer delivery is completed I get a map which shows where the deliveries were made.
I recommend any business, no matter what size to use APA for their flyer printing and delivery as you will get results.
I would like to say thank you to James for organising this and making it easy for me. He is always very helpful and prompt. We have had some good results already, approximately 5 new enrolments which is a significant result, so thank you to the APA team.
….you all are awesome and definitely deserve a pay rise.:) I am serious! Using Print4less for flyer distribution runs has been good and we have had good returns. We will definitely look forward to engaging your teams for future drops!
The exuberance, artistry and technical skills that you contributed to our advertising, speaks of your skills highly. This project has made all the difference in the world to us.
Dominos Thornleigh has been using Print4Less advertising Distribution in Sydney. We are happy with services and transparency of the distribution and will keep using them. Great results!
Your service is greatly appreciated! The cards came just in time and they are exactly what I expected. I will be doing more business with you soon! Thanks again, I’ll be talking good things about you folks.
We are very happy with the response of the distribution and would like to organise another run for the Maroubra, Clovelly, Coogee, Daceyville, Matraville areas.
The job seems to be paying off and I will be using your company again in the near future.
After a great success with your services, I would like to meet with you when we can to discuss future runs and also printing cost
Thank you for your excellent service.
God bless.
After a great success with your services, I would like to meet with you when we can to discuss future runs and also printing cost, If you can let me know when your available, and if I’m clear we can sit down and discuss or ideas and get some in put off yourself, in which track we should take.
Pizza Hut West Pennant Hills and Thornleigh, has been using Print4Less advertising Distribution in Sydney for over 1 year. We are extremely pleased with the results and would happily recommend anyone to use Print4Less. Their service is customized to your marketing needs and requests. The staff are great and hold a great amount of knowledge in the distribution industry.
We are already receiving twice the response we did with our previous distributor, and you’re not even finished yet! Thanks a million.
Thank you and I am very impressed with your service. We have had a lot on enquiries so I know that the flyers were definitely delivered. This is the best response we have had so I will definitely be getting your company to distribute our next lot of flyers in January.
Thank you very much. We have already started receiving feedback, so thank you for the rapid turnaround.
ASMC have been a consistently efficient and effective distribution company for us. We have used them for a number of letterbox distributions which they have completed on time and with great rates. We are very pleased to have found them and are exploring other services that they offer due to their current success and good rapport.
I would like to thank you all for doing such a great job this last few months when you have been delivering our pamphlets for us. We have been very happy with the service and we have had great results, with an increase in our regular client base of about 50%, from about 100 clients to 150 clients in this short time and we are still receiving regular calls from people saying they have received our flyer in the mail. By far this has been our most effective form of advertising, and we envisage doing twice as many flyers next season. I would highly recommend your business to anyone seeking a friendly and reliable delivery service at an affordable price. I was amazed when I found out you cost about a quarter of the price of Australia Post to deliver the same areas.
Thanks, James,
Nice meeting you today. Your help was excellent. We will go ahead with the distribution
Cheers jo
I just wanted to let you know that we received our Flyers today!! You did such an incredible job. Thanks again for doing such a wonderful job for our Advertising, I appreciate it.
We have had several enquiries from our flyer drop and want to thank you so much for you efficiency and professionalism. We will certainly recommend you to others and will gladly use you again in the future.
Please accept this as confirmation that Bob Bajaj and his Company, ASMC provide a highly professional and thorough service. We have worked with ASMC for over twelve months and have never had an issue with them with regard to their deliveries in the Sydney region.
May I have a copy of my receipt of payment for my tax. The job seems to be paying off and I will be using your company again in the near future.
Thank you for your prompt response. I appreciate the high quality of work you guys do. Your organization will be recommended to our friends and partners.
Thank you for your immediate response and help. In the past four years of using my previous printing company I have never received such wonderful service. Don’t get me wrong, they are good and I am loyal, but I think I’m convinced to make a switch. You guys are the best and you got me for life.
Thanks for keeping me informed, you guys are fantastic!
Thank You! the marketing flyers look great. You guys have the best deal in Sydney that I’ve come across with the highest quality low cost printing. And your great prices, unbelievable! I’m very pleased. I would (and will) highly recommend your discount printing services to other small businesses in the city. Your service meets our needs precisely.
As a marketing manager for a restaurant chain, I have found that gaining exposure for new products through flyer distribution to be highly successful. Print4less has been very helpful in not only providing competitive prices but also assisting with guidance on strategy for this type of activity. Ram Chandra has looked after us from the beginning and keeps us informed about every step of the process. I will continue to use Print4Less not only because of there competitive pricing but also on the high level of customer service and attention to detail great results from the distribution done.
I am planning on 5000. Before I order them I would just like to know the earliest we can have someone distribute them. You guys did an awesome job last time so I am keen to work with you again with my new club.
