Flyer distribution or letterbox advertising can be a great way to reach your target audience without the need for expensive digital wizardry and can deliver excellent results.
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Google had sent me Postcard in my letterbox (no not my inbox but my Letterbox) where we get snail mail!!! Can you believe it?
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Google had sent me Postcard in my letterbox (no not my inbox but my Letterbox) where we get snail mail!!! Can you believe it?
We at APA do run an AdWords campaign, lately we have been slow in running our campaign on Google, and Google being Google the Mega Grand Mother of all internet was wondering how it could help us! Google sent a postcard with great offer via traditional snail mail!
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The sheer popularity of leaflets & catalogues with retailers and consumers makes this form of advertising as the best form of advertising. Retailers know how powerful home delivered advertisement can be, and this is evidenced by their popularity as the significant medium of choice.
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However, there are two major problems with regards to flyers distribution!!
Businesses big or small, local or national, new or old – All get the majority of their customers from their LOCAL AREA within a close proximity to their business location. Thus majority of marketing experts focus a lot on the LOCAL AREA MARKETING (LAM). For a new business since you are still in a nascent stage you cannot spend a great deal on advertising. Try out Local Area Marketing (LAM). In this area of marketing the size of the firm does not matter. Here are some methods where LAM can be used.
Prior to starting an advertising campaign, it is important to identify your target audience. The demography closer to your business location. Otherwise, all your endeavours and investment will go to waste. However, determining the target market is not as easy as it appears. In spite of it being the most difficult part of an advertising campaign, you need to ensure that you get it right. After recognizing your target customers, you should attempt to find out the right campaign distribution region. Mapping the right area will help you to distribute your flyers to the appropriate letterboxes. This will assure a good return on investment and make sure that you are not putting your time and money on the wrong people.
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The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a ‘tactical marketing mix’.
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After a great success with your services, I would like to meet with you when we can to discuss future runs and also printing cost, If you can let me know when your available, and if I’m clear we can sit down and discuss or ideas and get some in put off yourself, in which track we should take.
I would like to thank you all for doing such a great job this last few months when you have been delivering our pamphlets for us. We have been very happy with the service and we have had great results, with an increase in our regular client base of about 50%, from about 100 clients to 150 clients in this short time and we are still receiving regular calls from people saying they have received our flyer in the mail. By far this has been our most effective form of advertising, and we envisage doing twice as many flyers next season. I would highly recommend your business to anyone seeking a friendly and reliable delivery service at an affordable price. I was amazed when I found out you cost about a quarter of the price of Australia Post to deliver the same areas.
We have had several enquiries from our flyer drop and want to thank you so much for you efficiency and professionalism. We will certainly recommend you to others and will gladly use you again in the future.
May I have a copy of my receipt of payment for my tax. The job seems to be paying off and I will be using your company again in the near future.
As far as business goes we are very happy with everything that you and the whole team at print4less have done for Hello. You can look forward to plenty of new business from Hello.
Our Marketing Director James Hunt will give you an update on plans soon. We will be doing a number of tests which will be print only and some that will include letterbox drops.
….you all are awesome and definitely deserve a pay rise.:) I am serious! Using Print4less for flyer distribution runs has been good and we have had good returns. We will definitely look forward to engaging your teams for future drops!
