Blogs

How to become a local hero with LAM

Businesses big or small, local or national, new or old – All get the majority of their customers from their LOCAL AREA within a close proximity to their business location. Thus majority of marketing experts focus a lot on the LOCAL AREA MARKETING (LAM). For a new business since you are still in a nascent stage you cannot spend a great deal on advertising. Try out Local Area Marketing (LAM). In this area of marketing the size of the firm does not matter. Here are some methods where LAM can be used.

Read More

Mapping your local area – is Critical to success for your letterbox distribution

Prior to starting an advertising campaign, it is important to identify your target audience. The demography closer to your business location. Otherwise, all your endeavours and investment will go to waste. However, determining the target market is not as easy as it appears. In spite of it being the most difficult part of an advertising campaign, you need to ensure that you get it right. After recognizing your target customers, you should attempt to find out the right campaign distribution region. Mapping the right area will help you to distribute your flyers to the appropriate letterboxes. This will assure a good return on investment and make sure that you are not putting your time and money on the wrong people.
Read More

The 7 Ps of marketing

The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a ‘tactical marketing mix’.
Read More

What do Australians think of advertising?

What do consumers consider the most effective advertising channels for your marketing messages?
If people are evaluating options, making a final purchase decision or getting rewards or information from a product or service provider, which channels do they consider to be most useful to them?
By addressing these questions, this study aims to give marketers insight into how people view different channels, help identify gaps and opportunities in a marketer’s current channel mix, and allocate spend to the channels most appropriate for engaging and influencing target segments.
Read More

Why APA Flyer Distribution

“SUCCESS is doing ordinary things
EXTRA Ordinarily WELL

The Flyer distribution industry is not regulated, but APA aims to bring back accountability! At APA our deliveries are tracked using GPS units, checked by supervisors giving out customer’s peace of mind that their material was actually delivered into letterboxes, and not thrown in the trash. That is the last thing you want!

Don’t let unreliable delivery compromise your leaflet campaign.

Please be aware there are two major problems with regards to flyers distribution!!
Read More

Cheap Letterbox Distribution isn’t Good, Good Letterbox Distribution isn’t Cheap!!

Cheap Flyer Distribution. Is it really what you want?

CHEAP LETTERBOX DISTRIBUTION ISN’T GOOD, GOOD LETTERBOX DISTRIBUTION ISN’T CHEAP!!

May 02, 2017

Cheap Flyer Distribution. Is it really what you want?

I’m often told “I’ve been quoted $55/1000 for Flyer distribution from company xyz, why would I pay your prices?” and my initial thoughts are well good luck with them. In my experience ‘you get what you pay for’. Here at APA our prices aren’t the cheapest but the results that we get for you and the services that we provide exceeds KPI’s of the industry.
Read More

Aldi shows letterbox marketing still relevant

It may be the digital age, but letterbox marketing continues to play a critical role for large and mid-tier businesses and franchises, and it should be a key component of your marketing mix.

Catalogues and letterbox marketing continues to move stock off shelves with an audience reach of 19.7 million Australians. And while brands are still using physical catalogues to get their latest products in front of consumers, they are also integrating them into multichannel marketing campaigns. Here’s how you can capitalise on the strength of letterbox media and incorporate it into your overall marketing strategy.

Read More

Want your flyer campaign to be remembered? Use the Rule of 3

Ever questioned yourself why we have the saying “three musketeers” and not five or six? Why do we believe in The Good, The Bad, and The Ugly or why we a clear cut idea discusses stated by Abraham Lincoln as a “government of the people, by the people, for the people…”? Well, all abide by the idea of Rule of 3, and the same rule goes while implementing your marketing campaigns as well.
Read More

How to Choose the Right Paper for Your Flyer

When designing any print marketing piece, particularly letterbox advertising, make sure to choose the right paper. Check out the step by step procedure to help you with the same:  

Advertising revolves around several factors including right time, right message, and right place. However, for a letterbox campaign, you need to consider an extra factor to consider, i.e. choosing the right paper.
Read More