Prior to starting an advertising campaign, it is important to identify your target audience. The demography closer to your business location. Otherwise, all your endeavours and investment will go to waste. However, determining the target market is not as easy as it appears. In spite of it being the most difficult part of an advertising campaign, you need to ensure that you get it right. After recognizing your target customers, you should attempt to find out the right campaign distribution region. Mapping the right area will help you to distribute your flyers to the appropriate letterboxes. This will assure a good return on investment and make sure that you are not putting your time and money on the wrong people.
Read More

The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a ‘tactical marketing mix’.
Read More