It may be the digital age, but letterbox marketing continues to play a critical role for large and mid-tier businesses and franchises, and it should be a key component of your marketing mix.
Catalogues and letterbox marketing continues to move stock off shelves with an audience reach of 19.7 million Australians. And while brands are still using physical catalogues to get their latest products in front of consumers, they are also integrating them into multichannel marketing campaigns. Here’s how you can capitalise on the strength of letterbox media and incorporate it into your overall marketing strategy.